ASQUI Ventures Team:
Dewry Bradford: Biography
– Branding Director
In 1999, Dewry L. Bradford set out to pursue a career in fashion. After attending the prestigious Fashion Institute of Technology (F.I.T) in New York City, he officially launched his career in fashion. His very first collection was for the famed music group Wu-Tang which he created and developed their brand “Wu-Wear” with then creative designer, Kevin Leong. From there, he created and designed collections for various celebrities such as Outkast, J-Lo, Nelson Mandela, Sean “Diddy” Combs, Jay-Z, Fabolous, Michael Vick, Richie Rich, Vinnie from Naughty by Nature and Russell Simmons.
Mr. Bradford enjoyed years of success in lifestyle-outerwear as Creative Director of Sean John, Ecko International, Steve Madden and Phat Farm. In 2005, after head designing for a number of brands, Mr. Bradford launched ASQUI LLC that became the force behind many of the ready to wear collections today. Quickly making a favorable stamp in the Fashion Industry as an expert Outerwear and Leather Designer, Dewry set his sights on the Athletic aspect of the Fashion Industry. He acquired deals with conglomerates such as Americo/Highlife to manage the K1X, And-1, Protégé’ and Michael Vick brands. Underneath the Pirigi Group, he designed for Puma Kids. Mr. Bradford was notably chosen in 2012 to present a collection of new directional designs to Brand Jordan’s executive team in Portland, Oregon.
Under the ASQUI LLC umbrella, which later became ASQUI Ventures, Mr. Bradford cultivated many brands and launched new collections annually. He repurposed his knowledge, skills and relationships to manage celebrities from a branding aspect. Mr. Bradford’s past clients include Marvel – The Avengers, UFC, Alice + Olivia, Heatherette, Popluxe and BET’s 106&Park just to name a few. During Mr. Bradford’s time as head designer of Sean John, Sean “Diddy” Combs received the CFDA Men’s designer of the year award for his Sean John Collection.
As a visionary and creative, Mr. Bradford, through ASQUI Ventures, forges strategic partnerships with existing fashion brands such as Fourfront, One Wonder and Design & Co; Concert Promotion and Branding such as Central America Branding, International Branding Cartel and 180 South Group in 2016.
Mr. Bradford has dedicated his professional life, honing his skills while continually expanding his knowledge of this ever-changing fashion industry. This process has enabled him to train, motivate and inspire others by providing creative and technical direction to those he’s managed in the past. Having a diverse background in the design process positioned him to be appointed as the Creative Director of the non-profit organization “Steel Standing Memorial Foundation.” As he turns his sights to community-based ventures, Mr. Bradford locked in a deal to become the Branding Director of TrueMed which he will produce their annual health and wellness event called “Hoops for Health” on the weekend of August 19th – 21st, 2016 in Brooklyn, NY.
In a move to expand his coffee business, Mark Sutton partnered with fashion designer and branding expert, Dewry Bradford – owner of New York-based ASQUI Ventures who connected L7BC to Phase 2 of their enterprising plans to launch Lucky 7 Coffee Brand’s “Coney Island Salt Water Roast” coffee towards the end of Summer 2016. Using the same sand-roasting method created by Chef Chardon in Atlantic City, Chef will now take the sand from Coney Island and roast the Cameroon Coffee Bean - launching L7BC’s new branded signature coffee “Coney Island Salt Water Roast” in honor of Coney Island’s illustrious history catering to the people.
Kyle Winfield: Biography
– Director of Logistics
Native New Yorker, Kyle Winfield, , was born in Queens, but spent time living in The Bronx, Brooklyn, Harlem and Long Island throughout his childhood and adult life. Having a knack for selling and taste for fashion, in January 1993, Kyle opened more than 20 new accounts for Crooked Ink in New York, and nearly 100 along the East Coast. In addition to the Crooked Ink line, Kyle along with partner, Mark Anthony Brown successfully designed, silk screen printed, and produced private label clothing for major brands such as Crooked Ink, Shabazz Brothers, School of Hard Knocks, FJ 560, JIGGY and Damani Dada just to name a few. They also locked in deals with famous names in the Music and Entertainment Industry such as R Kelly, Ralph Tresvant, New Edition, Def Jam, Bad Boy, Loud Records, Infamous Mobb Deep, Big Kap, Wise (Wu Tang Clan) Big Dawg Security, Borough of Manhattan Community College and Sprite.
After hearing of Kyle's successes, Shabazz Brothers owner offered Kyle a job as a Salesman, managing more than 250 accounts. Kyle would not let himself be limited to sales while working at The Shabazz Brothers. He took every opportunity to learn every aspect of merchandising, apparel production, product placement, as they relate to the fashion business and became an integral part of “The Urban Wear Movement”.
Kyle quickly learned that understanding the dynamics of how products are made, marketed and sold is invaluable when working directly with designers, manufacturers and buyers. Kyle has become a Subject Matter Expert, possessing intricate knowledge of the entire apparel production process from concept through sales.
Repurposing his experience and skills, Kyle transitioned into the Luxury Market where he solidified deals with Custom Suits, ISO Life New York Custom Shearling & Leather Manufacturer, Fraternity Sorority Custom Apparel, Collegiate Custom Apparel, Entertainers Classic and FourFront.
Over the past 20 years, Kyle has continued to increase his knowledge of material sourcing, chemical use with apparel, and forming partnerships with factories both domestic and international to produce private label, custom, and ready to wear (RTW) apparel. Continuing on this path, he became the Manager of Operations, Special Projects, and Sales Direction at Intricate Concepts. This move parlayed him into a partnership with Dewry Bradford, owner of ASQUI Ventures to launch a NYC-based Luxury Collection called CorDuRoi for Fall 2017.